Best Italian Selection took part in FHC China 2025, one of the most important trade fairs for the food & beverage sector in Asia.

It was a valuable opportunity to engage with a rapidly growing market. The many visitors showed great interest in discovering the best of Italian food and wine traditions.

Participating in the event offered a significant chance to connect with an international audience increasingly attentive to the quality and the story behind the products they choose. The numerous visitors to our stand were particularly interested in exploring BIS products up close — a perfect balance of versatility and territorial identity.

In Shanghai, our selection captured the attention of consumers, industry professionals, and Asian buyers seeking reliable and distinctive offerings.

Our presence at FHC China 2025 helped strengthen the role of Made in Italy as a symbol of quality, reliability, and tradition. We reinforced relationships with buyers, distributors, and sector operators who are looking to collaborate with partners capable of offering not only excellent products but also authentic values behind every label.