On April 13th and 14th, Best Italian Selection took part in the South Korea B2B Workshop 2026 organised by the Italian Trade Agency (ICE) at High Street Italia in Seoul — one of the most significant events for companies active in agri-food exports to the South Korean market.

The first day opened with an institutional session held in the presence of the Italian Ambassador to South Korea, Emilia Gatto, a clear signal of the strategic importance that the Korean market holds for the Made in Italy food & beverage sector. This was followed by targeted matchmaking sessions bringing together qualified buyers, importers and distributors with Italian producers — sessions designed to generate concrete business relationships, not merely contacts.

For Best Italian Selection, the South Korea B2B Workshop 2026 was a direct opportunity to listen to the market and present the Italian agri-food supply chains we represent. South Korea is a high-complexity, high-potential market: demand for authentic Italian products is growing, but capturing it requires physical presence, ongoing dialogue with local operators and an in-depth understanding of distribution dynamics.

Every meeting held in Seoul was an opportunity to translate the value of Made in Italy into measurable commercial outcomes, gather first-hand feedback from market operators and lay the groundwork for lasting partnerships.

Italian cuisine, recognised worldwide as a cultural heritage, served as the natural starting point for every business conversation.

The South Korea B2B Workshop 2026 reaffirms Best Italian Selection's strategic direction: building solid export channels through direct presence in target markets, cultivating relationships with local decision-makers and providing qualified representation for Italy's finest agri-food products.