Alimentaria Barcelona 2026: from 23 to 26 March, Barcelona transformed into the world capital of gastronomy, and Best Italian Selection played a leading role in this prestigious event.

Don Vincenzo: A Finalist at the Horeca Awards

The highlight of our presence at the fair was a significant achievement: the Don Vincenzo Panettone was selected as a finalist for the renowned Horeca Awards 2026.

Competing in the "BHP Restaurama" category, Don Vincenzo stood out for its seamless blend of boldness and tradition. This award recognizes innovation and sustainability within the food service industry, celebrating our ability to transform rare Italian ingredients—such as buffalo butter and Cilento figs—into an exquisite culinary experience for the international market.

An Extraordinary Evening at the Hotel Palace Barcelona

The pinnacle of the week was the exclusive Horeca Awards Gala Dinner, held on the evening of March 24th. In the opulent setting of the Hotel Palace Barcelona, Don Vincenzo served as an Official Sponsor of the event.

Before an elite audience of 250 industry leaders, including Michelin-starred chefs, top buyers, and international decision-makers, we had the honor of sharing our vision. Seeing Don Vincenzo among the finalists confirmed that the language of high-quality Italian craftsmanship is universal and perfectly suited to the demands of contemporary fine dining.

Four Days of Networking and Future Vision

Beyond the glamour of the gala, the exhibition days provided a valuable opportunity to connect with partners and professionals. At our showcase space, we shared the stories of our local territories and toasted to new milestones with long-standing friends and new international collaborators.

The takeaway from Alimentaria Barcelona 2026 is clear: when authentic Italian roots are paired with innovation, they know no borders. Don Vincenzo has proven to be much more than a leavened dessert—it is an ambassador of Italian heritage, capable of engaging the most discerning palates in the world.