Destination Bangkok: Best Italian Selection’s Journey at Thaifex Anuga 2026
Five days, over 3,300 exhibitors, and a market of 4.5 billion consumers.
From May 26 to 30, 2026, Best Italian Selection participated in Thaifex Anuga 2026 —the premier Food & Beverage industry event in Asia, hosted at the IMPACT Muang Thong Thani in Bangkok.
An international stage built around three key pillars: innovation, sustainability, and global exchange. For us, it was the perfect opportunity to showcase the true authenticity of Italian products to buyers, distributors, and Ho.Re.Ca. professionals who view Italy as the ultimate benchmark for quality.
Through our products, packaging, and tasting sessions, our booth conveyed what true selection really means: a fully traceable supply chain, carefully handpicked Italian producers, and an uncompromising regional identity.
A RECOGNITION THAT MATTERS
The Don Vincenzo Artisanal Panettone was selected as a finalist for the Thaifex Taste Innovation Show 2026, an annual award that highlights the most innovative and distinctive products at the fair.
This selection was no small feat: with over 600 entries competing, the Don Vincenzo Panettone won over the jury thanks to its controlled-origin ingredients—chosen with the same meticulous care we dedicate to every product in our line—natural leavening, buffalo milk butter from Campania, and white figs from Cilento.
The Taste Innovation Show finalists aren't just recognized for what they are today; they represent the future direction of the international food service industry. Being among them proves that the Don Vincenzo Panettone has successfully secured its place even in the most distant markets.
To round off our presence at the exhibition, live culinary demonstrations allowed buyers and industry professionals to connect with the brand not just through the products themselves, but through a firsthand experience of true Italian taste.
Thaifex firmly remains the primary gateway to the Asian market for Best Italian Selection.
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