Our participation in the B2B workshop for agri-food products organized by the Italian Trade Agency (ICE) in Seoul, on March 25th and 26th, 2025, proved to be a valuable and constructive experience for strengthening our presence in the dynamic South Korean market. We had the opportunity to present our Italian agri-food excellence to a selected group of Korean buyers and professionals, in a targeted and favorable context for creating new commercial synergies.

The impeccable organization of the Italian Trade Agency facilitated productive meetings and direct dialogue with potential partners, allowing us to thoroughly understand the specificities of the Korean market and its growing demand for high-quality Italian products. We observed a keen interest in our history, our passion for tradition, and our ability to innovate while respecting authenticity.

The collaborative atmosphere of the workshop and the focus on business-to-business interaction created an ideal environment for exploring concrete partnership opportunities and for laying the foundations for lasting and mutually beneficial commercial relationships. We particularly appreciated the opportunity to illustrate in detail the unique characteristics of our products and to answer the specific questions of the Korean operators.

We are leaving Seoul with a wealth of promising contacts and a renewed awareness of the South Korean market's potential for our agri-food excellence. Our participation in this workshop organized by the Italian Trade Agency represents an important step in our international expansion strategy and a sign of our commitment to building a solid foundation for a successful presence in South Korea.