Our participation in FHC (Food & Hospitality China) 2024, held in the vibrant heart of Shanghai from November 12th to 14th, marked a significant step in our internationalization strategy towards the dynamic Chinese market. Immersing ourselves in the lively atmosphere of the Shanghai New International Expo Center offered us a unique opportunity to present our agri-food excellence to a vast audience deeply interested in the quality and authenticity of Italian products.

Unlike other trade fair settings, FHC allowed us to directly connect with the specific characteristics of Chinese taste, understanding the nuances of a constantly evolving market with a growing focus on high-end imported products. We had the pleasure of interacting with importers, distributors, restaurateurs, and industry professionals who demonstrated a keen interest in the history, tradition, and innovation that our specialties embody.

The energy of Shanghai and the impressive scale of FHC amplified our vision, opening new avenues for collaboration and providing us with valuable insights to adapt our offerings to the specific needs of the Chinese consumer. We observed strong appreciation for the quality of our ingredients, our production techniques, and the story behind each of our products – key elements for succeeding in such a competitive and fascinating market.

We are leaving China with a wealth of promising contacts and a deeper understanding of the dynamics of this crucial market. Our presence at FHC 2024 was not just an opportunity to showcase our "Made in Italy," but a true investment in the future, with the awareness of having built a solid foundation for a lasting and successful presence in the vast and diverse landscape of the Chinese food & hospitality sector.